Sell your home with confidence.

We handle every detail of the selling process — from exclusive coming soon marketing to private listing strategies — so you can move forward with confidence and the best possible outcome.

Start a Conversation Schedule a One on One Meeting

Selling well starts before your home ever hits the market

Most sellers are rushed into public exposure without understanding their options. We believe selling a high-value home should begin with choice, control, and clarity—before committing to anything. Our approach is built around intentional decision-making, not default processes.

Test demand—without broadcasting your home

Not every home should debut publicly. We begin by selectively introducing your property to qualified buyers and top agents through private and targeted channels—allowing you to:

Gauge real demand before public exposure
Refine pricing without penalty
Preserve discretion
Avoid unnecessary days-on-market risk

Exposure should be earned, not forced.

Test demand—without broadcasting your home

Not every home should debut publicly. We begin by selectively introducing your property to qualified buyers and top agents through private and targeted channels—allowing you to:

Gauge real demand before public exposure
Refine pricing without penalty
Preserve discretion
Avoid unnecessary days-on-market risk

Exposure should be earned, not forced.

A launch is a strategy—not a date

Every listing follows a deliberate, phased approach designed to maximize leverage and protect value.

Phase 1

Strategic Positioning

Pricing calibration, buyer psychology, presentation priorities

Phase 2

Targeted Release

Measured exposure, real feedback, demand validation

Phase 3

Full Market Activation

Maximum visibility only when leverage is strongest

Each phase is optional. Every decision is intentional.

Sell on your terms

Selling a luxury home is not one-size-fits-all.

Some sellers prioritize discretion. Others prioritize speed. Others prioritize maximum value.

We design the right pathway based on your goals—without forcing premature exposure or unnecessary risk.

Presentation Matters

Spaces That Sell

Sophisticated dark entryway with gold console table, crystal wall sconce, bird of paradise plant and textured wallpaper

Moody designer lounge with sculptural stone fireplace column, cascading glass chandelier and velvet curved seating

Pricing that pulls buyers forward

"Highest price" is not a strategy. It's a hope. Small shifts in positioning dramatically change buyer behavior. We calibrate pricing using live demand signals such as:

Showing velocity and inquiry volume
Buyer resistance points
Competitive set movement
Agent and buyer feedback

Pricing is adjusted with intention—not reaction.

Pricing that pulls buyers forward

"Highest price" is not a strategy. It's a hope. Small shifts in positioning dramatically change buyer behavior. We calibrate pricing using live demand signals such as:

Showing velocity and inquiry volume
Buyer resistance points
Competitive set movement
Agent and buyer feedback

Pricing is adjusted with intention—not reaction.

Luxury estate with infinity pool at twilight

Marketing designed to position—not just promote

We don't document homes. We position assets. Creative is directed to speak to the right buyer, then distributed through channels that reach decision-makers—not just browsers.

Our approach includes:

Editorial-level photography and video
Strategic narrative development
Targeted buyer outreach
Agent-to-agent amplification
Premium digital placements

Distribution matters as much as presentation.

Marketing designed to position—not just promote

We don't document homes. We position assets. Creative is directed to speak to the right buyer, then distributed through channels that reach decision-makers—not just browsers.

Our approach includes:

Editorial-level photography and video
Strategic narrative development
Targeted buyer outreach
Agent-to-agent amplification
Premium digital placements

Distribution matters as much as presentation.

A modern seller experience—one place for everything

A simpler experience for you. A tighter operating system behind the scenes.

Milestones, timelines, and task visibility

Showing feedback and buyer insights

Offer comparisons and term breakdowns

Marketing review and approvals

Full activity transparency

No chasing. No surprises.

Ready to explore your options?

Execution is where value is protected

Strong outcomes depend on disciplined execution. We manage:

Showing strategy and feedback loops
Offer structuring and negotiation leverage
Counter-strategy and terms optimization
Transaction coordination to reduce fall-through

This is where experience matters most.

Execution is where value is protected

Strong outcomes depend on disciplined execution. We manage:

Showing strategy and feedback loops
Offer structuring and negotiation leverage
Counter-strategy and terms optimization
Transaction coordination to reduce fall-through

This is where experience matters most.

Discretion when you want it. Exposure when it matters.

Privacy and visibility are not opposites—they are tools. We control when, where, and how your property appears, ensuring exposure works for you, not against you.

Sports & Entertainment Division

We work with athletes, executives, and public figures who require elevated discretion.

This includes:

Confidential handling
Off-market pathways
Controlled visibility
Privacy-first execution

Designed for sellers where exposure must be intentional.

Current market context

Market conditions change. Strategy adapts. We track real-time activity, buyer behavior, and competitive movement to inform timing, pricing, and leverage—without speculation or prediction.

Past Transactions

Recent Sales

Sold

$9,000,000

5075 Green Pine Drive NE

Atlanta, GA

5 Beds · 9 Baths · 12,212 Sq.Ft.

Sold

$15,750,000

3391 Tuxedo Road NW

Atlanta, GA

6 Beds · 10 Baths · 20,000 Sq.Ft.

Sold

$8,200,000

4300 Harris Trail NW

Atlanta, GA

8 Beds · 11 Baths

Sold

$12,865,000

3490 Riverly Road NW

Atlanta, GA

7 Beds · 14 Baths

Sold

$10,000,000

65 Valley Road NW

Atlanta, GA

5 Beds · 7 Baths · 12,024 Sq.Ft.

Sold

$30,000,000

113 E 26th Street

Sea Island, GA

7 Beds · 9 Baths · 12,586 Sq.Ft.

Seller Tools

Plan your sale.

Estimate net proceeds, explore price scenarios, or model your home's value. All tools support luxury properties up to $50M+ with manual entry beyond.

Seller Net Proceeds

Estimate what you'll walk away with after selling

Expected Sale Price

$1M$50M+ (enter manually)

Mortgage Payoff

Commission5%

Closing Costs1.5%

Repairs & Concessions

Estimated Net Proceeds$2,047,500

This is an estimate. Actual proceeds may vary based on final sale terms.

Start with a strategy overview

Before you list, understand your options. Your strategy overview includes:

Pricing positioning and likely buyer response
Timing considerations that affect leverage
Presentation priorities that matter at your tier
Launch pathway options based on your goals

Private. No obligation. Response within one business day.

Common Questions

Selling Your Home FAQs

Common questions about selling your home with The Luxury Realtor Group

How do I determine my home's value?

We provide a comprehensive market analysis that considers recent comparable sales, current market conditions, your property's unique features, and buyer demand in your specific neighborhood. Request a free home valuation to get started.

How long does it take to sell a luxury home in Atlanta?

Market time varies by price point, location, and presentation. Well-priced homes in desirable neighborhoods often sell within 30-60 days. Properties above $2M may take 60-120 days. We provide realistic timelines during your strategy consultation.

What are your commission rates?

Commission structures vary based on services provided, property value, and market conditions. We offer flexible options including traditional commissions, flat fees, and tiered structures. All terms are discussed transparently before any engagement.

Do you offer off-market or private sales?

Yes. For sellers who value privacy or want to test demand before public exposure, we offer off-market strategies including agent-to-agent marketing, private showings to qualified buyers, and controlled pre-market campaigns.

What areas of Atlanta do you serve?

We serve luxury markets throughout metro Atlanta including Buckhead, Sandy Springs, Dunwoody, Brookhaven, Alpharetta, Milton, Johns Creek, Roswell, and emerging luxury markets in Cherokee and Forsyth counties.

What makes your approach different from other realtors?

We take a strategy-first approach rather than a volume-first approach. Every engagement begins with understanding your goals, analyzing your options, and developing a custom strategy. We limit our active listings to provide exceptional service to each client.

Seller Reviews

What Our Sellers Say

Real experiences from luxury homeowners who trusted us with their sale

"Sold our Buckhead home in 3 weeks—above asking."

We interviewed several agents but went with this team based on their marketing approach. The photography was stunning, and they brought qualified buyers quickly. Couldn't be happier with the outcome.

— Michael & Karen T., Buckhead

"They actually listened to what we needed."

We had a specific timeline due to a job relocation. The team priced our home strategically and managed showings around our schedule. Closed in under 45 days with minimal disruption to our family.

— James R., Sandy Springs

"The negotiation saved us over $40K."

When the inspection came back with issues, I thought the deal would fall apart. They handled the back-and-forth calmly and got us to a fair resolution without losing the buyer. Really impressed.

— Linda M., Alpharetta

"Professional from start to finish."

This was our third time selling a home, and easily the smoothest experience. Clear communication, no surprises, and they kept everything on track. Would absolutely recommend.

— Robert & Susan H., Milton

"They understood the luxury market."

Selling a $2M+ home is different. The team knew how to position the property and brought in buyers who were actually qualified. No tire-kickers, no wasted weekends.

— Patricia K., Johns Creek

"Honest advice even when it wasn't what we wanted to hear."

They told us our initial price expectation was too high and explained why with data. We listened, priced correctly, and sold quickly. Appreciated the honesty upfront.

— David & Michelle L., Roswell

Meet Your Team

Local Expertise, Personal Service

Featured Agent

David Wilson

Luxury Real Estate Advisor

David brings nearly two decades of Atlanta market expertise and a distinctive background—from building a multinational healthcare company to representing high-profile clients in Atlanta's film and entertainment industry, sourcing luxury estates for production executives with exacting standards.

Having called Old Fourth Ward home for 17 years, he's witnessed Atlanta's transformation firsthand. His deep understanding of what drives value—emerging neighborhoods, Beltline influence, arts district momentum—informs every client conversation.

Areas of Focus

BuckheadAlpharettaMiltonJohns CreekSandy SpringsRoswell

Request Strategy Overview

Markets We Serve