Privacy Policy

Effective Date: January 18, 2026
Last Updated: January 18, 2026

The Luxury Realtor Group ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theluxuryrealtorgroup.com, use our services, or engage with us in connection with real estate transactions.

Please read this privacy policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Submit contact forms on our website
• Request property valuations or market analyses
• Sign up for property alerts or newsletters
• Schedule consultations or property viewings
• Communicate with us via email, phone, or text message
• Engage our services as a buyer or seller

This information may include:

• Contact Information: Name, email address, phone number, mailing address
• Property Information: Current address, property details, desired locations, budget range, timeline
• Financial Information: Pre-approval status, financing preferences (we do not collect credit card or bank account information directly)
• Preferences: Property preferences, communication preferences, search criteria
• Transaction Information: Details related to real estate transactions if you engage our services

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device type
• Usage Information: Pages viewed, time spent on pages, links clicked, referral source
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Session data, preferences, analytics data

1.3 Information from Third Parties

We may receive information about you from:

• Multiple Listing Service (MLS) databases
• Public records (property ownership, transaction history)
• Third-party data providers (property valuation services, market data)
• Social media platforms (if you interact with our social media accounts)
• Marketing and analytics partners

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Providing Real Estate Services

• Responding to your inquiries and requests
• Providing property valuations and market analyses
• Identifying properties that match your criteria
• Facilitating property viewings and transactions
• Coordinating with other professionals (lenders, attorneys, inspectors)
• Managing and completing real estate transactions

2.2 Communication

• Sending you property listings and market updates
• Providing customer service and support
• Responding to your comments, questions, and requests
• Sending administrative information (policy updates, transaction updates)
• Sending marketing communications (with your consent)

2.3 Website and Service Improvement

• Analyzing website usage and user behavior
• Improving our website functionality and user experience
• Developing new features and services
• Conducting market research and analysis

2.4 Legal and Security Purposes

• Complying with legal obligations and regulations
• Protecting against fraud, unauthorized access, and illegal activity
• Enforcing our terms of service and other agreements
• Protecting the rights, property, and safety of our company, clients, and others

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who perform services on our behalf:

• Email service providers (for sending communications)
• Website hosting and maintenance providers
• Analytics providers (Google Analytics)
• Customer relationship management (CRM) platforms
• Marketing automation tools

These service providers are contractually obligated to use your information only for the purposes we specify and to maintain its confidentiality.

3.2 Real Estate Transaction Professionals

With your consent, we may share information with professionals involved in your real estate transaction:

• Other real estate agents and brokers
• Mortgage lenders and financial institutions
• Title companies and escrow agents
• Real estate attorneys
• Home inspectors and appraisers
• Property managers and contractors

3.3 MLS and Property Listing Platforms

If you are selling a property, certain information about the property and transaction may be shared with:

• Multiple Listing Service (MLS) databases
• Real estate listing websites (Zillow, Realtor.com, etc.)
• Other real estate professionals and potential buyers

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal process (subpoenas, court orders, search warrants)
• Government or regulatory requests
• Enforcement of our legal rights
• Protection of safety and security

3.5 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information and to improve and analyze our website.

4.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your visits across websites to deliver relevant advertising

4.2 Managing Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS technology
• Secure servers and databases with access controls
• Regular security assessments and updates
• Employee training on data protection and confidentiality
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include:

• The length of our relationship with you
• Whether there is a legal obligation to retain the data
• Whether retention is advisable in light of our legal position (statute of limitations, litigation, regulatory investigations)
• Industry best practices and regulatory requirements

Real estate transaction records are typically retained for a minimum of 7 years in accordance with industry standards and legal requirements.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy in a structured, commonly used format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, pending transactions).

7.4 Opt-Out of Marketing

You may opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in marketing emails
• Contacting us directly at contact@theluxuryrealtorgroup.com
• Updating your communication preferences in your account settings

7.5 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to Do Not Track signals.

7.6 Exercising Your Rights

To exercise any of these rights, please contact us at contact@theluxuryrealtorgroup.com. We will respond to your request within 30 days. We may require verification of your identity before processing your request.

8. Third-Party Links

Our website may contain links to third-party websites, including:

• Property listing platforms (Zillow, Realtor.com)
• Social media platforms
• Service provider websites
• Partner websites

We are not responsible for the privacy practices of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise these rights, contact us at contact@theluxuryrealtorgroup.com with "California Privacy Rights" in the subject line.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending you an email notification (if you have provided your email address)
• Displaying a prominent notice on our website

Your continued use of our website and services after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country (if applicable).